Other people believe that content alone is king. If you have great information, it’ll be read – even if the way it’s written isn’t so good.
Personally, I think the truth lies somewhere between these two extremes.
On the one hand, content matters: if you have nothing to say, you’re unlikely to find an audience. Style won’t win out over substance.
But on the flip side, content alone isn’t quite enough. After all, which post would you rather read?
- “Ten WordPress Tips”
- “Ten Easy Ways to Get the Most From Your WordPress Blog – Today”
How to Improve Your Content
If you know you’re a good writer but you’re struggling to build an audience, the problem might lie with your content.To improve, try:
- Asking your readers what they want you to write about. You might be surprised!
- Focusing on giving value with every post – ask yourself “what will the reader get out of this?”
- Writing list posts or “how to” posts – these are easy ways to offer something useful.
- Narrowing down your niche – focus on one key topic area, rather than writing about anything and everything that interests you.
How to Improve Your Style
If you’re packing your posts full of value but not getting much response, the problem might lie with your style.To improve, try:
- Spending more time editing each post after you write it. Try reading it aloud to get the flow of sentences and paragraphs right.
- Crafting great titles and gripping introductions that hook your readers and encourage them to read on.
- Writing in a friendly, direct way, as though you’re addressing just one person. Use “you” more than you use “I”.
- Asking a friend to review your post and point out areas where the writing could be improved.