Using a series of cautionary (and hilarious) YouTube videos, Google Analytics shows examples of poor web design and digital marketing -- but in real life.
Specifically, the service counsels companies on landing-page
optimization, site search (see video above) and online checkout, by
re-imagining these tools as situations in a grocery-store setting. Poor
search, for example, is illustrated by customer Oli's difficulty in
finding semi-skimmed milk due to inaccurate and restrictive search
definitions.
In a blog post, Google Analytics makes recommendations on how to improve companies' online customer experience.
Continue reading Google Analytics Shows You What Bad Web Practices Look Like in Real Life