Social Media Eye for the Small Business Guy: A Chicago Butcher Gets a Makeover

If you ever find yourself in the Bucktown section of Chicago and have a hankering for homemade sausage, then you might want to check out Sterling Goss, the kind of old-time butcher that the Food Network is always celebrating.
Until recently, though, you would pretty much have to be walking by the butcher's storefront to realize that it exists. On the Internet -- and on social media in particular -- Sterling Goss wasn't really cutting it.
Enter VineSprout, a social media marketing consulting firm that hails from the same area. Ben Pavlovic, founding partner of the agency, had been visiting the butcher for years and was a fan. In June, he talked Sterling Goss owner Terry Walsh into beefing up his social media presence. At the time, it really was pretty anemic. The brand had just 88 Facebook fans, ignored Foursquare completely and wasn't really on Twitter. (It still isn't. The person who handled Twitter for Sterling Goss forgot the password.)

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