When searching the vast world of the internet, search engines help us
narrow down the results so that it’s possible to find relatable
materials. Of course, most users won’t scroll past the first page or try
a different combination of keywords. For those who consider their
online presence vital to their marketing strategy, this means that they
want Google to find them quickly and show their brand name, as well as
their website.
Have you ever considered what your Google grade is? Is it important
to anyone who values online presence? Of course, it is! This is why BrandYourself has made it quick and easy to analyze exactly how your online strategy is impacting your brand.
Nine Things You Need to Know About Google Grader
1. Google Grader
is available through Facebook and allows you to rate your brand’s
search results. What this app does is filter the top ten results for
your search (brand name) and allows you to select their relevance to
your brand according to “positive,” “negative,” or “not me” results.
2. The app also allows you to share the grade with
others across your social networks, such as Twitter, LinkedIn, and
Facebook. You can either sign up manually (email and brand name) or sign
up with your Facebook account – a lot easier. Then, all you need to do
is choose the name you want to grade. Check your specific name brand and
try similar names to see how you rate there, as well.
3. The basic principle behind this particular tool is
that everyone should know what users are going to find when they search a
brand. While the grader itself isn’t a solution, its application allows
you to get your grade and apply what you now know to help manage your
online reputation.
4. Google Grader also provides analytics, such as
positive links rising and negative links getting buried. You can use the
results to your advantage, so be sure that you keep an eye on what’s
going on with your brand’s Google Grade score.
5. It’s essential to get a good grade. Once you have
an idea of what Google thinks about your brand’s relevance, you’ll be
able to tune your online approach to help improve search results.
6. Be sure that you include both your personal and business brand in your Google Grade.
This is because the majority of companies and employers that you
conduct business with are going to search your name, not just your
professional brand name.
7. A helpful hint for LinkedIn users is to spell out
your complete brand name within your custom URL so that Google will
target it in the top ten results. While keywords are going to improve
broad search results, it’s your name/brand that matters the most. This
is the exact place where you don’t just want to appear, but completely
dominate the results. When your brand is specifically searched, you need
to cover at least the top three results. Because names can be shared
due to the high volume of users throughout the world, it’s wise to
utilize your middle name to create specific results, especially for a
personal brand.
8. Choosing the most relevant social networks is
going to play a huge part in your brand’s appearance. Facebook,
LinkedIn, and Twitter are going to be rated high, even if they aren’t
you specifically; there may be another personal brand with the same or
similar name. Twitter often appears to have the habit of being shared
(#mentions) through comments on websites, so the easier it is for your
popular social network to be shared, the more word of mouth will play a
part in Google’s search results.
Keep this in mind when building a social profile so that your site is
the only choice for your users to choose from in their results,
especially if the other results bring up something negative that isn’t
related to your brand. This why the grader helps out, since you can see
what is helping or hindering your brand’s online presence.
9. Fresh material is a choice selection for Google’s
search results, which means that to be in the top ten requires your
material to be constantly managed and kept refreshed.
Knowing what Google thinks of your brand is an extremely important
advantage for anyone with an online presence because if your brand isn’t
the dominant choice (all of or at least the majority) in Google’s top
ten results, you’re definitely missing out on available marketing
impact.
Maria Elena Duron SPN
How to Find Your Google Grade