I started using Twitter in earnest in January 2012. Since that time,
I’ve learned a few tips that I have found very helpful. Hopefully, you
will find some of these useful as well.
1. Re-Tweet (RT)
There is nothing more flattering than someone re-tweeting what you’ve
tweeted. It fact, the more re-tweets you receive for a particular
tweet, the better you feel. This is the case for others as well. I
recommend that you pick a good category and look at tweets from others
there. Then, re-tweet (RT) tweets that are particularly interesting to
you. For example, I like to look at what people are saying under the
category of “leadership.” So, I regularly do a search for #leadership
in Twitter. This lets me see all the tweets that include #leadership. I
then RT the ones I like. The tweet shows up in my “stream” and it lets
the individual know that I re-tweeted their tweet.
It is an easy way to get started. Searching on #leadership allows me
to RT people whom I may not currently be following or who may not be
following me. By re-tweeting people I’m not following, I occasionally
pick up new followers or I start to follow new people because I like
their tweets. I usually pick one day a week to do my RTs. I only do
about 2 or 3 max a day, separated by a few hours.
2. Hashtags (#) are Your Friend
The hashtag (#) is an awesome feature in Twitter. Whenever you do a
tweet, try to include a category you would like your tweet to show up
under. Sticking with my example from above, I regularly tweet about
leadership and management. So, my tweets include #leadership or
#management or both. This allows my tweets to show up whenever people
search on these hashtags.
Remember, this allows people to see your tweets even if they are not
following you. I pick up about 20 to 30 new followers a week because
people read my tweets in these categories. During the 2012 presidential
election, I tweeted a couple of non-partisan tweets about presidential
leadership and included a hashtag similar to #2012presidential. I tried
to be as neutral as possible so as not to offend anyone from either
party, as my intent was to share my thoughts on leadership in general.
My tweet was viewed by hundreds of thousands, if not millions of people,
because that category was greatly watched at the time. So, hashtags, if
used properly, can be a powerful friend and get your tweets viewed by
many.
3. Tweet Links to Articles You Are Reading Online
This is very easy. As you read articles online, there is a Twitter
“tweet” button that allows you to tweet the article, including a link.
This is by far the easiest, possibly most effective way to tweet about
things that are meaningful to you and others. Pressing the Twitter tweet
button as you read online articles automatically formats the tweet so
that it is 140 characters or less. I then add my hashtag or hashtags
(e.g., #leadership, #management, #quotes, etc.) and I’m done.
4. Quotes
I like to tweet quotes about 2 to 3 times a week. You can find good
quotes under #quotes (or by using Google). I like to tweet original
quotes every so often. This gives me a good sense for how a particular
topic will resonate with people before I write an article or blog about
it.
5. Try Not to Spam Your Followers With too Many Tweets at a Time
Try not to do more than one tweet per 3 to 4 hours. I was once
following a person who tweeted 8 to 10 tweets back-to-back multiple
times a day. I finally had to stop following the person because the
tweets were more like spam.
6. Become an Expert in a Category or Two
I recommend tweeting about something you are passionate about and
then including a hashtag for that category. Over time, people will see
that you are regularly showing up under that category and before you
know it, you are considered an expert.
7. In General, Have Fun
Lastly, have fun. Twitter is an amazing social networking tool and I
have so much fun with it. I don’t take myself too seriously and that
keeps it fun. Don’t worry if some followers stop following you, because
people do that for various reasons. Others will follow you – especially
if you stay true and passionate about your subject matter.
Article oleh Dr. Milton Mattox in SPN - Seven Ways to Effectively Use Twitter